| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An intuitive and affordable CRM designed to help small and midsize businesses manage sales, marketing, and customer service. |
| Pricing |
Paid (Custom pricing) |
Subscription ($39-$69/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Sales automation
- Marketing automation
- Customer service
- Reporting
- Email integration
- Mobile app
- Custom fields
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy to use
- Affordable
- Good support
- Clean interface
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller market presence
- Limited advanced features
- Fewer integrations
- Basic reporting
|
