| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A creative data enrichment and outreach platform that combines over 75 data providers to build targeted prospect lists. |
| Pricing |
Paid (Custom pricing) |
Subscription ($134-$720/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Data enrichment
- 75+ data providers
- AI messaging
- Waterfall enrichment
- CRM sync
- Outbound automation
- Lead scoring
- Chrome extension
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Unmatched data enrichment
- AI-powered personalization
- Multiple data sources
- Great for outbound
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Complex to learn
- Not a traditional CRM
- Credit-based pricing can add up
|
