| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
All-in-one productivity platform replacing multiple tools with project management, docs, goals, and time tracking. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-29/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Tasks
- Docs
- Goals
- Whiteboards
- Time tracking
- Sprints
- Dashboards
- AI
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Feature-rich
- Good free tier
- Replaces multiple tools
- AI features
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Can be overwhelming
- Performance issues
- Steep learning curve
|
