| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A CRM built for inside sales teams with built-in calling, email, and SMS to help close more deals faster. |
| Pricing |
Paid (Custom pricing) |
Subscription ($49-$139/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Built-in calling
- Power dialer
- Email sequences
- SMS messaging
- Pipeline view
- Smart views
- Custom activities
- Reporting
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Excellent built-in communication
- Fast and responsive UI
- Great for inside sales
- Powerful search and filtering
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive for small teams
- Limited marketing features
- No free plan
- Not ideal for field sales
|
