| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A distributed SQL database designed for global scale with automatic data replication and strong consistency. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$0.50/vCPU-hour) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Distributed SQL
- PostgreSQL compatible
- Multi-region
- Auto-scaling
- Survivability
- Geo-partitioning
- Change data capture
- Managed service
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Survives outages
- Global distribution
- PostgreSQL wire protocol
- Generous free tier
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex for simple apps
- Can be expensive at scale
- Learning curve
- Fewer tools than PostgreSQL
|
