| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A highly customizable CRM that lets sales teams build their own modules, workflows, and automation without coding. |
| Pricing |
Paid (Custom pricing) |
Subscription ($21-$42/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Custom modules
- Email tracking
- Pipeline management
- Workflow automation
- Reporting
- Bots
- Bulk email
- Custom dashboards
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Very customizable without coding
- Affordable
- Email tracking
- Good automation
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller user base
- Limited integrations
- Less polished UI
- Basic mobile app
|
