| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Trusted email marketing platform for small businesses with easy-to-use templates, automation, and event marketing tools. |
| Pricing |
Paid (Custom pricing) |
Subscription ($12-80/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email templates
- Automation
- Event marketing
- Social media
- Surveys
- Landing pages
- SMS
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy to use
- Good support
- Event marketing
- Long track record
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Dated interface
- Limited automation
- Higher price for features
|
