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Brandwatch Social vs ContactOut: 2026 Comparison

Brandwatch Social ContactOut
Overview Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. ContactOut is a Chrome extension and platform that finds personal and work email addresses and phone numbers from LinkedIn profiles. It specializes in sourcing contact information for recruiters and sales professionals.
Pricing Paid (Custom pricing) Freemium ($0-99/user/mo)
Key Features
  • Social publishing
  • content calendar
  • engagement hub
  • measurement & benchmarking
  • social advertising
  • audience management
  • content pool
  • campaign management
  • Email finder
  • phone numbers
  • LinkedIn overlay
  • search portal
  • data enrichment
  • ATS integration
  • API
Pros
  • Enterprise-grade features
  • Strong analytics
  • Content pool for asset management
  • Brandwatch integration
  • Finds personal emails
  • Good LinkedIn integration
  • Accurate data
  • Easy Chrome extension
Cons
  • Expensive
  • Complex setup
  • Requires training
  • Primarily recruiter-focused
  • Limited free credits
  • Smaller B2B database

Brandwatch Social

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ContactOut

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