| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
ContentCal (now part of Adobe) is a content planning and social media management platform focused on visual content calendars and approval workflows. It helps teams plan, collaborate, and publish content efficiently. |
| Pricing |
Paid (Custom pricing) |
Paid ($37-Custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Visual content calendar
- approval workflows
- analytics
- content hub
- pinboard for ideas
- campaigns
- team collaboration
- social publishing
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Clean visual calendar
- Good approval process
- Content hub for ideas
- Now backed by Adobe
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Merged into Adobe Express
- Feature set evolving
- Uncertain standalone future
|
