| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A reactive backend-as-a-service with real-time database, serverless functions, and file storage for TypeScript developers. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$25/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Reactive database
- Serverless functions
- File storage
- Scheduled functions
- Authentication
- Real-time sync
- TypeScript-native
- ACID transactions
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- True real-time reactivity
- TypeScript-native
- ACID transactions
- Great developer experience
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Newer platform
- Vendor lock-in
- Limited query language
- Smaller community
|
