| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Powerful email marketing software with advanced database management, automation, and deliverability tools for marketers. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email marketing
- Database management
- Automation
- Templates
- Analytics
- Deliverability
- API
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Powerful database tools
- Good deliverability
- Advanced segmentation
- API
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex
- European focused
- Learning curve
|
