| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A Google Workspace-native CRM that lives inside Gmail and integrates seamlessly with Google apps. |
| Pricing |
Paid (Custom pricing) |
Subscription ($23-$99/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Google Workspace integration
- Automatic data entry
- Pipeline management
- Email tracking
- Task automation
- Custom reporting
- Relationship tracking
- Mobile app
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Deep Google integration
- Minimal data entry required
- Clean interface
- Easy to adopt for Google users
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Only works well with Google Workspace
- Limited features outside Google ecosystem
- Pricey for what it offers
- Reporting is basic
|
