| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Data-first marketing platform enabling real-time personalization across email, SMS, and mobile at enterprise scale. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Real-time personalization
- Data platform
- Email
- SMS
- Mobile push
- Orchestration
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Real-time data
- Powerful personalization
- Enterprise scale
- Good support
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very expensive
- Enterprise only
- Complex setup
|
