| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Crazy Egg offers heatmap and A/B testing tools that help website owners visualize user behavior and optimize conversions. Its snapshots feature provides scroll maps and click reports for any page. |
| Pricing |
Paid (Custom pricing) |
Paid ($29-249/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Heatmaps
- scroll maps
- A/B testing
- session recordings
- confetti reports
- overlay reports
- error tracking
- Shopify integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Very easy to use
- Quick setup
- Good heatmap visualizations
- Affordable pricing
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited advanced analytics
- Basic session recordings
- No real-time data
- Fewer integrations than competitors
|
