| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A no-code platform for CRM and process automation that enables enterprise-grade workflows without programming. |
| Pricing |
Paid (Custom pricing) |
Subscription ($25-$60/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- No-code platform
- Sales automation
- Marketing automation
- Service automation
- Process designer
- AI/ML
- Freedom UI
- Marketplace
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Powerful no-code tools
- Comprehensive CRM suite
- Good process automation
- Flexible deployment
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex for simple needs
- Interface has a learning curve
- Pricing can escalate
- Smaller community
|
