| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A pre-employment testing platform offering cognitive, personality, and skills assessments backed by validated psychometric science. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Cognitive assessments
- Personality tests
- Skills tests
- Video interviews
- Game-based assessments
- Structured interviews
- Job fit scoring
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Scientifically validated
- Good test variety
- Fair and unbiased
- Easy to administer
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Custom pricing
- Limited free trial
- Assessment fatigue
- Not all roles covered
|
