| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An employee experience platform with engagement surveys, performance management, and people analytics for data-driven HR decisions. |
| Pricing |
Paid (Custom pricing) |
Subscription (Starting at $5/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Engagement surveys
- Performance reviews
- Goal tracking
- 360 feedback
- People analytics
- Onboarding surveys
- DEI analytics
- Benchmarking
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Strong survey methodology
- Excellent analytics
- Good benchmarks
- Research-backed
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Complex for small teams
- Survey fatigue risk
- Implementation time
|
