| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A customer success platform for B2B SaaS companies with health scores, automation, and lifecycle management. |
| Pricing |
Paid (Custom pricing) |
Subscription (Starting at $199/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Customer health
- Lifecycle management
- Playbooks
- Task management
- 360-degree view
- Analytics
- Automation
- Integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy to use
- Good for mid-market
- Affordable
- Responsive support
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller feature set
- Less known
- Fewer integrations
- Limited reporting
|
