| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Automated messaging platform for tech-savvy marketers to create data-driven email, push, SMS, and in-app campaigns. |
| Pricing |
Paid (Custom pricing) |
Subscription ($100-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Behavioral emails
- Push notifications
- SMS
- In-app messages
- Webhooks
- Data pipelines
- Workflows
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Powerful behavioral targeting
- Multi-channel
- Great for SaaS
- Good data tools
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Requires technical setup
- Steep learning curve
|
