| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Cyfe is an all-in-one business dashboard platform that monitors data from multiple sources in real-time. It provides pre-built widgets and custom data connections for tracking business KPIs. |
| Pricing |
Paid (Custom pricing) |
Paid ($19-89/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Pre-built widgets
- custom data sources
- TV mode
- white-label
- historical data
- export options
- embedded dashboards
- real-time monitoring
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Very affordable
- Easy to set up
- Good widget library
- White-label option
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Basic visualizations
- Limited advanced features
- Dated interface
- Fewer integrations than competitors
|
