| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Databox is a business analytics platform that pulls data from multiple sources into customizable dashboards for real-time performance tracking. It offers goal setting and automated reporting for teams. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-199/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- 70+ integrations
- custom dashboards
- goal tracking
- automated reports
- mobile app
- data calculations
- annotations
- benchmarking
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy to connect data sources
- Good mobile experience
- Automated reporting
- Free tier available
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited free tier
- Basic data manipulation
- Can be expensive for teams
- Fewer advanced features
|
