| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A comprehensive cloud monitoring and analytics platform for infrastructure, APM, logs, and security observability. |
| Pricing |
Paid (Custom pricing) |
Subscription ($15-$35/host/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Infrastructure monitoring
- APM
- Log management
- Real user monitoring
- Synthetic monitoring
- Security monitoring
- Dashboards
- Alerting
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Comprehensive platform
- Beautiful dashboards
- Many integrations
- Strong APM
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Complex pricing
- Alert fatigue
- Vendor lock-in
|
