| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A data visualization tool for creating responsive charts, maps, and tables that are accessible and mobile-friendly. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$599/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Charts
- Maps
- Tables
- Responsive embeds
- Custom themes
- Accessibility
- Team collaboration
- API
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Very accessible
- Clean design output
- Great for journalism
- Good free plan
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited chart types
- Design customization limited
- Maps need GeoJSON
- Fewer animation options
|
