| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A CRM and project management app exclusively for Mac, iPhone, and iPad users in small business environments. |
| Pricing |
Paid (Custom pricing) |
Subscription ($39.99/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Project management
- Pipeline tracking
- Apple Mail integration
- Task management
- Siri shortcuts
- Appointment scheduling
- Team sharing
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Native Apple experience
- Offline access
- Integrated project management
- Clean design
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Mac only
- No Windows or Android
- Limited integrations
- Small development team
|
