| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A revenue amplification platform that combines CPQ, contract management, and subscription billing with CRM integration. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- CPQ
- Contract management
- DealRoom
- Subscription management
- eSign
- Revenue analytics
- Guided selling
- Approval workflows
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Powerful CPQ capabilities
- Great for complex sales
- Good CRM integrations
- Professional deal rooms
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Complex setup
- Niche focus on CPQ
- Learning curve for admins
|
