| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Desygner is an online design tool that enables teams to create and manage branded marketing materials. It offers template locking, brand asset management, and enterprise features for maintaining brand consistency. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-29.95/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Design editor
- template locking
- brand management
- PDF editing
- resize tool
- stock images
- team collaboration
- print integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good brand management features
- Template locking for teams
- PDF editing
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Less intuitive than competitors
- Smaller template library
- Limited community
|
