| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A developer-friendly cloud hosting provider offering simple, affordable virtual machines, managed databases, and app deployment. |
| Pricing |
Paid (Custom pricing) |
Pay_per_use ($4-$1000+/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Droplets
- Managed databases
- App Platform
- Kubernetes
- Spaces storage
- Functions
- Load balancers
- Monitoring
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Simple pricing
- Developer-friendly
- Great documentation
- Affordable for small projects
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Fewer enterprise features
- Smaller service catalog
- Less global presence
- Limited compliance certifications
|
