| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Communication platform with voice, video, and text channels originally for gaming but widely adopted by teams and communities. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-9.99/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Voice channels
- Text channels
- Screen sharing
- Threads
- Forums
- Stage channels
- Bots
- Roles
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free for most features
- Voice quality
- Community building
- Bots
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Not enterprise focused
- No formal business features
- Gaming perception
|
