| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An open-source ERP and CRM suite for small businesses, freelancers, and associations looking for a modular business tool. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free (open source)) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Proposals
- Orders
- Invoicing
- Project management
- Stock management
- HRM
- Email marketing
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free and modular
- Easy to install
- Active community
- Good for freelancers
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Dated interface
- Limited CRM depth
- Better as ERP
- Customization requires PHP skills
|
