| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Ecommerce-focused email marketing platform with powerful automation and deep integrations with online store platforms. |
| Pricing |
Paid (Custom pricing) |
Subscription ($39-1899/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Ecommerce automation
- Revenue attribution
- Segmentation
- Workflows
- SMS
- Onsite campaigns
- Product recommendations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- E-commerce focus
- Revenue tracking
- Strong automation
- Good integrations
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive for small lists
- Limited free plan
- E-commerce centric
|
