| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Cloud file storage and sharing platform with document collaboration, e-signatures, and team spaces. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-26/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Cloud storage
- File sharing
- Paper
- Signatures
- Transfer
- Replay
- Capture
- Backup
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Reliable sync
- Good sharing
- E-signatures
- Cross-platform
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive for storage
- Feature creep
- Privacy concerns
|
