| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A business management platform for creatives and service providers offering CRM, forms, contracts, and invoicing in one place. |
| Pricing |
Paid (Custom pricing) |
Subscription ($20-$40/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- CRM
- Forms
- Contracts
- Invoicing
- Scheduling
- Workflows
- Client portal
- Lead capture
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Great for service providers
- Beautiful forms
- Workflow automation
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Niche market
- Steep learning curve
- Basic CRM features
- Limited integrations
|
