| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Dux-Soup is a LinkedIn automation tool that helps sales professionals generate leads by automating profile visits, connection requests, and messaging. It operates as a Chrome extension with drip campaign capabilities. |
| Pricing |
Paid (Custom pricing) |
Paid ($11-55/user/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- LinkedIn profile visits
- connection automation
- drip campaigns
- lead tagging
- CRM integration
- data export
- turbo mode
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Affordable entry price
- Easy Chrome extension setup
- Good CRM integrations
- Reliable performance
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Chrome extension dependency
- LinkedIn detection risk
- Limited non-LinkedIn features
|
