| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Easil is a drag-and-drop design platform focused on team collaboration and brand management. It offers template locking and permission features that help teams maintain brand consistency across all visual content. |
| Pricing |
Paid (Custom pricing) |
Paid ($7.50-75/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Drag-and-drop editor
- template locking
- brand management
- team permissions
- print-ready exports
- stock images
- GIF maker
- approval workflows
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good team and brand features
- Template locking
- Affordable
- Print-ready exports
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller template library
- Less well-known
- Limited integrations
|
