| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An embeddable e-commerce solution that lets you add an online store to any existing website or social media page. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$99/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Embeddable store
- Multi-platform selling
- POS integration
- Automated tax calculation
- Shipping tools
- Abandoned cart emails
- Multilingual store
- Mobile app
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy to add to existing sites
- Free plan available
- Multi-channel selling
- No transaction fees
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited design customization
- Free plan limited to 5 products
- Fewer features than Shopify
- Limited SEO control
|
