| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A European CRM platform offering customizable solutions for mid-market and enterprise organizations across various industries. |
| Pricing |
Paid (Custom pricing) |
Subscription ($20-$80/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Marketing automation
- Project management
- Document management
- Gamification
- Business intelligence
- Customer portal
- GDPR compliance
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Strong European presence
- GDPR compliant
- Customizable
- Multi-language support
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited US market presence
- Complex to configure
- Smaller ecosystem
- Interface could be modernized
|
