| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An AI-powered talent intelligence platform that uses deep learning to match candidates, employees, and opportunities across the talent lifecycle. |
| Pricing |
Paid (Custom pricing) |
Enterprise_only (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- AI talent matching
- Candidate sourcing
- Internal mobility
- Diversity analysis
- Skills intelligence
- Career pathing
- Workforce planning
- Bias reduction
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Powerful AI matching
- Comprehensive talent intelligence
- Good diversity features
- Internal mobility
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Enterprise-only
- Complex implementation
- AI transparency concerns
|
