| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Simple and affordable email marketing platform using Amazon SES for cost-effective campaign sending and automation. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email campaigns
- Automation
- Landing pages
- Forms
- Segmentation
- Reports
- Amazon SES integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Very affordable
- Good free tier
- Simple to use
- Amazon SES pricing
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Basic features
- Limited automation
- Fewer integrations
|
