| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A unified expense management platform combining Certify, Abacus, Nexonia, and Chrome River for businesses of all sizes. |
| Pricing |
Paid (Custom pricing) |
Subscription (Starting at $12/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Expense reports
- Receipt capture
- Corporate cards
- Travel management
- AP automation
- Approval workflows
- Analytics
- ERP integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Multiple product options
- Scalable
- Good receipt capture
- Strong AP automation
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex product portfolio
- Integration between products
- Pricing varies
- Brand confusion
|
