| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Email marketing platform focused on brand-consistent campaigns with approval workflows and team collaboration for agencies. |
| Pricing |
Paid (Custom pricing) |
Subscription ($99-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email marketing
- Approval workflows
- Brand controls
- A/B testing
- Automation
- Analytics
- Integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Team collaboration
- Brand controls
- Good design tools
- Agency features
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Limited free trial
- Basic automation
|
