| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Emplifi (formerly Socialbakers) is a unified customer experience platform combining social media marketing, commerce, and care. It uses AI-driven analytics to help brands understand and engage their audiences effectively. |
| Pricing |
Paid (Custom pricing) |
Paid (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Social publishing
- AI analytics
- influencer marketing
- social commerce
- customer care
- competitive benchmarking
- content intelligence
- UGC management
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Strong AI analytics
- Good competitive benchmarking
- Unified CX approach
- Commerce integration
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Enterprise pricing
- Can be complex
- Some features still evolving post-rebrand
|
