| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An affordable all-in-one marketing, sales, and service CRM platform designed for small businesses and startups. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$84.99/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Email marketing
- Landing pages
- Helpdesk
- Live chat
- Sales automation
- Appointment scheduling
- Social suite
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Very affordable
- All-in-one platform
- Good free plan
- Easy to use
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited advanced features
- Smaller community
- UI could be more polished
- Fewer integrations
|
