| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Expandi is a cloud-based LinkedIn automation and outreach tool designed for safe and smart prospecting. It mimics human behavior with smart limits and provides multi-channel outreach combining LinkedIn and email. |
| Pricing |
Paid (Custom pricing) |
Paid ($99/user/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- LinkedIn automation
- email outreach
- smart sequences
- dynamic personalization
- webhooks
- A/B testing
- safety features
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Strong safety features
- Good personalization
- Webhook integrations
- Dedicated IP addresses
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive per user
- Learning curve
- Limited customer support hours
|
