| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An expense management platform with receipt scanning, automatic expense reporting, and corporate card reconciliation. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$18/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Receipt scanning
- SmartScan OCR
- Automatic reports
- Corporate card sync
- Mileage tracking
- Approval workflows
- Multi-currency
- Integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Best receipt scanning
- Easy to use
- Good mobile app
- Free plan available
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Pricing has increased
- SmartScan errors
- Policy enforcement limited
- Interface can be cluttered
|
