| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A full-service e-commerce and subscription billing platform for software companies acting as merchant of record globally. |
| Pricing |
Paid (Custom pricing) |
Pay_per_use (5.9% + 95c per transaction (or custom)) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Merchant of record
- Global payments
- Subscription billing
- Checkout
- Tax compliance
- Localization
- Affiliate management
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Full merchant of record
- Good localization
- Tax and compliance handled
- Affiliate management
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Higher transaction fees
- Limited checkout customization
- Smaller ecosystem
- Payout timing
|
