| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A lightweight open-source Ruby on Rails CRM application designed for small teams who want a simple self-hosted solution. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free (open source)) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Lead tracking
- Opportunity management
- Campaign tracking
- Task management
- User management
- Custom fields
- Tagging
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free and lightweight
- Simple to use
- Ruby on Rails based
- Clean interface
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- No longer actively maintained
- Very basic features
- Small community
- Limited integrations
|
