| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Collaborative planning platform for cross-functional teams combining planning boards, sheets, and docs in shared collections. |
| Pricing |
Paid (Custom pricing) |
Subscription ($10.20/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Planning boards
- Backlogs
- Sheets
- Documents
- Relations
- Timelines
- Collections
- Full-text search
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Cross-functional planning
- Flexible views
- Good for scaling teams
- Relations
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Learning curve
- Smaller platform
- Limited integrations
|
