| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A collaborative interface design tool for creating UI/UX designs, prototypes, and design systems in the browser. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$75/editor/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Real-time collaboration
- Auto layout
- Components and variants
- Prototyping
- Dev mode
- Design systems
- Plugins
- FigJam whiteboard
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Best-in-class collaboration
- Browser-based
- Powerful auto layout
- Huge plugin ecosystem
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Can be slow with large files
- Requires internet
- Expensive for teams
- Offline support limited
|
