| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A multi-channel marketing platform for Shopify offering web push, SMS, and email marketing automation. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$29/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Web push notifications
- SMS marketing
- Email marketing
- Abandoned cart
- Welcome series
- Win-back campaigns
- Analytics
- Multi-channel flows
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Multi-channel approach
- Free plan available
- Good automation
- Affordable pricing
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Shopify only
- Basic features
- Smaller user base
- Limited advanced customization
|
