| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An open-source feature flag and remote config service with A/B testing and analytics for managing feature releases. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$45/seat/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Feature flags
- Remote config
- A/B testing
- Segments
- Audit logs
- Open source
- Self-hosted
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Open source
- Self-hosted option
- Affordable
- Good feature set
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller community
- Fewer SDKs
- Limited A/B testing
- Newer platform
|
